සන්කෙන් ව්‍යාපාර සමූහයට අයත් කැපිටල් ට්වින්පීක්, දැවැන්ත නේවාසික මිශ්‍ර සංවර්ධන ව්‍යාපෘතිය යටතේ ඉදිවන වර්ග අඩි 40,000ක වපසරියක් පුරා විහිදුණු සුඛෝපභෝගි පහසුකම් එළිදැක්වීමට නියමිත බව පසුගියදා නිවේදනය කෙරුණි. මහල් 50කින් යුත් ද්විත්ව කුළුණු සංකීර්ණයක් ලෙස ඉදිවන කැපිටල් ට්වින් පීක්ස්හි නේවාසිකයින්ට මෙම සියලු පහසුකම් හා සේවාවන් අත්විඳීමේ හැකියාව හිමි වේ.

දකුණු ආසියාවේ උසම අහස් පාලම (sky bridge) ද සමඟ නිමැවෙන කැපිටල් ට්වින්පීක්ස්හි අන්තර්ගත සමස්ත නිවාස ඒකක ගණන 400කට වැඩි ය. සිංගප්පූරුවේ  P&T සමාගමේ ගෘහ නිර්මාණ ශිල්පීය දායකත්වයේත්, සන්කෙන් සමූහයේ විශ්වසනීය විශිෂ්ටත්වයෙනුත් ඉදිවන මෙම සුපිරි නිවාස සංකීර්ණය කොළඹ අගනුවර කලාපයට සුවිශේෂී වටිනාකමක් එක්කරනු නිසැක ය. මෙම ව්‍යාපෘතිය සඳහා සන්කෙන් සමූහයේ සමාගම් දෙකක්, එනම් සන්කෙන් කන්ස්ට්‍රක්ෂන් ආයතනය එහි ඉදිකිරීම් සහකරු ලෙසත්, කැපිටල් ඩිවලොපර්ස් ආයතනය එහි සංවර්ධන සහකරු ලෙසත් තම දායකත්වය ලබාදී තිබීම ද කැපීපෙනේ.

‟කොළඹ නගරයේ හදවත බඳු ස්ථානයක තම නිවහන පවත්වාගෙන යෑමට අමතරව, නවීන පහසුකම් සහ සේවා රැසක් නිවාස සංකීර්ණය තුළින්ම සලසාගැනීමේ සුඛෝපභෝගීත්වය ට්වීන්පීක්ස් නිවාස සංකීර්ණයේ නේවාසිකයින්ට හිමිවෙනවා. එම පහසුකම් හා සේවාවන් අතර, පවුලේ සියලු සාමාජිකයින්ගේ අවශ්‍යතාවන්ට සරිලන ලෙස ඉදිරිපත් කර තිබීමත් විශේෂත්වයක්. එමනිසා ට්වීන්පීක්ස් මගින් විශාල ප්‍රාග්ධන ලාභයක් සහ කුලී ආදායමක් සලසා ගන්නා අතරේදීම අති නවීන පහසුකම් කරා ප්‍රවේශ වීමේ හැකියාවත් ඔවුන්ට හිමිවෙනවා. සෙසු නිවාස සංවර්ධන ව්‍යාපෘති හා සංසන්දනය කිරීමේදී ඉතාම අඩු මුදල් ආයෝජනයකින් මෙවැනි සුපිරි නේවාසික පහසුකම් වෙත ප්‍රවේශ වීමේ හැකියාව ලබාදී තිබීමත් විශේෂත්වයක්”, යනුවෙන් කැපිටල් ටවර්ස්හි කළමනාකාර අධ්‍යක්ෂ රෝහණ වන්නිගම මහතා ප්‍රකාශ කළේය.  

මෙසේ ට්වීන්පීක්ස් නේවාසිකයින්ට හිමිවන නවීන පහසුකම් අතර, අවන්හල්  පහසුකම්, ස්පා ඒකකයක්, රෙදි සේදුම් සේවා, කුඩා සුපිරි වෙළෙඳසැල සහ ෆාමසිය, සැලෝනය, සාදෝත්සව ශාලාව, උත්සව ශාලාව, සෙන්සරි ගාර්ඩ්න්, බාබක්‍යු ස්ථානය, එළිමහන් විසිත්ත කාමරය, ළමා පිහිනුම් තටාකය, නර්තන ශාලාව, ව්‍යායාම් මධ්‍යස්ථානය හා ස්ටීම් රූම්, කියැවීම් ශාලාව, ළමා ක්‍රීඩා ස්ථානය, ක්‍රීඩා කාමරය, ඉන්ෆිනිටි පිහිනුම් තටාකය, ව්‍යාපාර මධ්‍යස්ථානය, සෙන් ගාර්ඩ්න්, ස්කයි බ්‍රිජ්, ලැන්ටර්න් පීඨය සහ තවත් බොහෝ දෑ අන්තර්ගත ය.

‟නේවාසික බිම තුළදීම, රාජකාරි, විනෝදාස්වාද වගේම ක්‍රීඩා අවශ්‍යතා සලසා ගැනීමටත් මෙසේ වර්ග අඩි 40,000ක භූමි වපසරියක් වෙන්වෙනවා. එනම්, අමුත්තන් පිළිගැනීමට, විවිධ උත්සව සංවිධානය කිරීමට, අවන්හල් ආහාර රසවිඳීමට, කුඩා දරුවන්ට ආරක්ෂිතව කෙළි සෙල්ලම් කිරීමේ පහසුකම් සලසාදීමට වගේම ඒ අතරේදී මාපියන්ට විවේකයෙන් කාලය ගත කිරීමේ හැකියාවත් එමගින් උදාවෙනවා. මේ ආකාරයට නේවාසික පවුල් සඳහා අවශ්‍ය සියලුම නවීන පහසුකම් ට්වීන්පීක්ස්හි විධිමත් ආකාරයට ඉදිරිපත් කිරීමට අපට හැකිවී තිබෙනවා. විශේෂයෙන්ම වයස්ගත පුද්ගලයින්ට පවා ආරක්ෂිත සහ පහසුකම් පිරුණු සේවා රැසක් මෙහි ඇතුළත්”, යනුවෙන් රෝහණ වන්නිගම මහතා වැඩිදුරටත් පැවසීය.

ඉන්දියානු සාගරයේ, වරාය නගරයේ සහ කොළඹ නගරයේ සුන්දර දර්ශන පථයකට හිමිකම් කියන කැපිටල් ට්වීන්පීක්ස් සුපිරි නිවාස සංකීර්ණය බේරේ වැව සමීපයේ පිහිටා ඇත.  සන්කෙන්හි නිර්මාණ සැලසුම් සහ ඉදිකිරීම් විශිෂ්ටත්වය සමඟ දේපළ සංවර්ධන ක්ෂේත්‍රය තුළ සන්කන් සමූහයේ පරිණතභාවය මැනවින් පිළිබිඹු කිරීමට එය සමත් ය. මෙම ව්‍යාපෘතිය මගින් එහි නේවාසිකයින්ට හරිත ජීවන රටාවක් උරුම කරදෙන අතරම, එහි ආයෝජකයින්ට ඉහළ ප්‍රාග්ධන වත්කමක් මෙන්ම බදුකුලී ආදායමක් උරුම කරදෙනු නොඅනුමාන ය.

The post කැපිටල් ට්වින්පීක් ව්‍යාපෘතියට වර්ග අඩි 40,000ක් පුරා පැතිරුණු අති නවීන නේවාසික පහසුකම් සහ සේවා එක්කෙරෙයි appeared first on Boost PR.

The year 2020 has no doubt been, and will probably continue to be known as one of the most challenging years that this century has ever faced and this too, not only for all Sri Lankans but globally as well. From around the end of 2019 and upto now, the world gradually got acquainted with the Covid-19 pandemic and begun to deal with its aftermath in one way or another. Amongst those that have been greatly affected, were the business communities, small and large alike. Businesses have suffered and continue to face many hurdles while trying to remain afloat. With a brand new year just around the corner, businesses can once again look forward to growth and change. In order to move past these hurdles and recover from the remnants of the pandemic, businesses should begin to look into a few areas that could help towards bringing about a more optimistic outlook to running a business in this day and age.

Harnessing an Entrepreneurial Mindset

Perspective from both sides; that of the business owner and the customer, evolve over time. Businesses had learnt to look at their establishments from a consumer lens and aim to create a more customer-centric approach to doing business. With the onset of the pandemic, many companies and service providers adapted to the situation. When the lockdown occurred, many businesses that probably did not offer delivery services at one point, began to deliver goods and produce to their customers and many small scale and even some large scale businesses that were not accustomed to the practice, embraced it and went along with it.

When obstacles in the business world emerge, business owners and those involved need to have an open mind and invite ideas and innovation that would support the creation of more sustainable results. Embracing an entrepreneurial mindset is about creating a business with purpose as well as forming a path towards adapting to that situation at hand in an effective manner.Large scale companies on one hand, follow best practices where they learn from a crisis situation, where they have these findings documented and eventually, are absorbed into their planning processes in the long run. They have their contingency plan prepared.

When the second covid-19 wave arrived, however, small businesses were hit even harder as many of these establishments might not have anticipated such an outcome second time round. So, small and medium scale businesses should begin to put their learning to practice. From a marketing point of view, consumer behaviour has changed following the pandemic. Today, they tend to focus on gaining more value from their transaction when compared to how they shopped pre-covid. Consumers would want to know how you, as a business entity, can help them solve a problem. It is important now that more focus is projected towards identifying customer pain points and working to establish solid solutions for those. One can also embrace this situation as a catalyst for change in a way. So, the point to be considered is to take another look at consumer behaviour.

Post-CovidBehavioural, Organisational and Social Changes

With the world moving forward in the midst of a pandemic, we need to look at the prospect of embracing behavioural, organisational and social changes that have taken shape since the pandemic struck. In terms of organisational and behavioural change, businesses would need to focus on the aspect of trust when it comes to their employees and workforce. This topic would largely focus on employees who have shifted from their offices to working from home. Once again, the pandemic managed to disrupt our work processes in such a way, that many businesses and employees have rediscovered their work trajectories from an entirely new perspective. At one point, an office framework meant that employees were visible, interaction was easier and leaders/managers were able to make contact easily with their employees. Now, the work-from-home aspect only allows for the work outcome to be seen.

So, not only do organisations need to trust their employees to do their jobs but employees on the other hand, would need to make sure that they are trustworthy among their superiors. So, this element of trust today, has become even more valuable than ever. Hiring practices would also face many changes so, organisations should be ready to adapt to the many changes that may emerge in the process. For instance, one sector that has been heavily stressed out from these recent changes, is the IT sector. With the pandemic having had pretty much paved the way for a more online presence, the IT sector would not have expected this type of demand where entities such as education, communication and videoconferencing, etc. have all progressively shifted online.

So, the pressure on the IT sector is definitely greater than it has ever been. Therefore, these sectors need to take another look into their business models and project future changes into their practices. In terms of social changes, not only have businesses been affected but so has that of the general public. From a marketing point of view, marketing budgets should not be completely overlooked in favour of the current situation, but should continue to engage in instigating marketing strategies that would ensure their product or brand is still out there in the market. The way marketing is done could go through changes in tandem with the target market and the current economic climate, but it should not come to a complete halt or linger on a zero budget. The business should continue to build on their pipeline.

An Ideal Climate to Advance Inclusivity

There was a time when working mothers ended up sacrificing their careers so that they can stay home and focus on their children, spouses and households. Today, at-home mothers have an opportunity of working from home. Organisations now, have an even better opportunity to practice inclusivity and equal opportunity and to exploit this paradigm shift. At the same time, individuals who bear the brunt of facing social challenges can also receive a chance to be based at home and work for an organisation that easily adapts to such change. Such individuals could be those who are differently-abled, persons from LGBTQI communities who many a timeface difficulties in securing traditional office jobs simply because of the way they look or sexual orientation and even senior persons and retirees who are still capable of working.

So, with each passing year, economies grow, obstacles and challenges come and go and businesses adapt and evolve. The year 2021 will no doubt herald a time of unique adaptability for Sri Lankan businesses across all major and minor sectors. The best way forward is to continue to learn from the moment, find solutions to lingering issues and to keep going forward.

The post A New Business Outlook for 2021 – Moving Forward in Trying Times appeared first on Boost PR.

Mrs Navdeep Kaur was crowned the winner of Mrs India World 2020-2021, and she will represent India at Mrs World 2020. She was followed by Anupreet Kaur as 1st runner up and Shruti Chauhan as 2nd runner up.  Navdeep Kaur was adjudged the winner by competing against 61 participants, from all parts of India.

The post Mrs World Caroline Jurie represents the eminent panel of Mrs India World 2020-2021 appeared first on Boost PR.

The ISO certification recognises the initiatives, policies and procedures carried out by Arinma Holdings in minimising its impact and contribution to global environmental issues, prevention of environmental pollution, reducing waste and the consumption of depleting natural resources in line with internationally accredited ISO guidelines and recommendations.

“Obtaining the ISO 14001:2015 is a milestone achievement for Arinma Holdings in its journey in becoming an environmentally friendly, sustainable infrastructure development company in Sri Lanka. As the effects of climate change intensify around the world, we believe businesses need to be instrumental in developing innovative solutions and services that help mitigate the risks associated with climate activity. Developing an EMS and environmental policies to minimise the effects and impacts of business on the environment is a starting point in developing such thinking in the organisation, and by extension, in the community at large.” Said Ashan Malalasekera, Chairman – Arinma Holdings Group. 

“Gaining the ISO 14001:2015 certification was a rigorous process that involved planning, strategy development and implementation of systems and processes. With the guidance and consultancy, we received from the Kaisha Kaisen Consultancies team as well as the efforts of our internal sustainability team we were able to streamline these processes and plan for the audits in an efficient and realistic manner.” Said Harsha Mapagunaratne, Sustainability Lead – Arinma Holdings.  

Incorporated in 2008, the Arinma Holdings group is a climate-resilient infrastructure development conglomerate. Arinma addresses critical environmental, social, and economic imperatives through cutting edge, human-centric infrastructure that meets community aspirations of prosperity, social justice, and sustainability.

The post Upholding its commitment to sustainability, Arinma Holdings is ISO 14001:2015 Certified appeared first on Boost PR.

Committed to empowering the homegrown talent of sportsmen and sportswomen at national and international level, Dialog Axiata PLC, Sri Lanka’s premier connectivity provider, will continue its, long-standing partnership with Sri Lanka Cricket (SLC) till 2023 as the ‘Official National Team Sponsor of Sri Lanka Cricket’. Dialog will help enable the growth of both men’s and women’s national cricket teams across all forms of the game.

Dialog Axiata was voted by Sri Lankan consumers as the ‘Telecommunication Brand of the Year’ for a record ninth year running, ‘Service Brand of the Year’, and ‘Youth Choice – Service Brand of the Year’ at the prestigious SLIM-Nielsen Peoples Awards 2020 in addition to cementing its status as Sri Lanka’s ‘Most Valuable Consumer Brand 2019’ for the second year and ‘Top Telecommunications Brand’ for the thirteenth year in the Brand Finance league table. Fittingly, Dialog Axiata took on the mantle of powering cricket, the national sporting passion of Sri Lankans on 1 June 2013. This partnership will extend till September 2023, forging a decade-long alliance with Sri Lanka Cricket and the sporting team that is close to the hearts of all Sri Lankans.

Speaking at this monumental occasion, Hon. Namal Rajapaksa, Minster of Youth & Sports stated “I would like to take this opportunity to thank Dialog Axiata, who has been a strong, encouraging and long-term partner of Sri Lanka sports and whose tireless efforts have enabled the development of Sri Lanka sports over the years. We truly believe that this partnership will enable more opportunities in the future for talented youth in Sri Lanka to shine in the national and international arena.”

 “As the ‘Official National Team Sponsor of Sri Lanka Cricket’, It is with great pride that we extend this decade long commitment with Sri Lanka Cricket. Our customers have honoured us by establishing Dialog as Sri Lanka’s premier connectivity provider, serving over 15 million consumers, homes and enterprises with our portfolio of mobile, broadband, fixed and digital television services, and it is a singular privilege to join our customers and fellow Sri Lankans in their passion for cricket and the quest for continued excellence in the international arena,” said Supun Weerasinghe, Group Chief Executive of Dialog Axiata PLC.

“Having Dialog Axiata as the ‘Official National Team Sponsor’ of Sri Lanka Cricket, augurs well for the game of cricket, and for the Sri Lanka cricketing brand, as both entities share the same value of looking at the future and enhancing the value to our audiences” stated Shammi Silva, President of Sri Lanka Cricket, further adding “Sri Lanka Cricket is looking forward to working together with Dialog in order to provide greater value to our sponsors whilst delivering on our reputation for excellence on and off the field”.

The Sri Lanka Cricket Team holds the distinction of winning the ICC World Cup in 1996, and the ICC T20 World Cup in 2014 whilst also having the honour of being titled the joint winners of the ICC Champions Trophy in 2002 and 5-time Asia Cup Champs in 1986, 1997, 2004, 2008 and 2014 respectively. SLC has produced many of the world’s cricketing greats, including bowling sensation Muttiah Muralitharan, who hung up his boots with an unequalled world record feat of 800 test wickets, one of the most destructive batsman the world has ever seen, Sanath Jayasuriya, World Cup winning skipper, Arjuna Ranatunga, batting maestro, Aravinda de Silva, masterful technician, Mahela Jayawardene and elegant stroke player, Kumar Sangakkara, who has the distinction of being named Wisden Cricketer of the year for the 2012 and 2015 edition of the almanack. Kumar Sangakkara is also the first non-British and current sitting chair of the prestigious Marylebone Cricket Club, who pen the laws of cricket and are also owners of the world-famous Lords Cricket Ground in London, widely regarded as the ‘Mecca’ of cricket.

Dialog Axiata is proud to sponsor Sri Lanka National Cricket, Rugby, Volleyball and Netball teams. The Company also has a close association with the President’s Gold Cup Volleyball, National Junior and Senior Netball tourneys, Club Rugby, Premier Football, Schools’ Cricket, Junior Volleyball and Paralympic sports – whilst also powering the Army Para Games, National Para Games and the Sri Lankan contingent to the Olympic and World Paralympic Games.

The post Dialog Axiata Continues to Power Sri Lanka Cricket as the ‘Official National Team Sponsor’ appeared first on Boost PR.

“According to the We Are Social and Hootsuite – Digital 2020 report for Sri Lanka, the country records a 47% internet penetration and 30% of active social media users with 8.3% growth over 2019, evidencing the importance and the role of digital communication in Sri Lanka. Rather than investing in their own mobile apps and asking customers to download an additional app, the unique advantage about our platform is that clients can engage with customers through apps such as WhatsApp, Facebook Messenger, Viber, SMS etc – popular apps that most customers already have on their phones. Our goal is to establish a local presence for this platform enabling businesses to engage with their customers through this scalable, cost-efficient, fast and flexible solution that can be seamlessly adopted across sectors and multiple business types. We are confident that this solution will enable many businesses to transform their customer experience and will significantly transform the business landscape in Sri Lanka” Said Irishad Ally, Managing Director, Arinma Holdings (Pvt) Limited.

Besides increasing customer engagement, through rich, multi-media messaging, the platform facilitates other benefits to the client such as seamless API connectivity, message automation, precise targeting and reporting options that empower decision making. Furthermore, this single platform, omnichannel engagement, identity, user authentication, security, and contact centre solutions help clients and partners overcome the complexity of consumer communications, grow their business, and increase loyalty– all in a fast, secure and reliable way.

About Avanta Infotech

Launched in 2019, as a fully-owned subsidiary of Arinma Holdings (Pvt) Ltd, Avanta InfoTech is an end-to-end telecommunications infrastructure service provider catering to the specialised infrastructure requirements of telecommunication companies, local operators and public entities. Equipped with the scalability and capabilities needed to execute engineering, assembly and installation projects for complex, large-scale telecommunications infrastructure projects, Avanta Infotech supports clients with a complete range of outsourced services, from network planning including site acquisition, site infrastructure development, to systems installation, commissioning and consulting. Partnering with leading global technological powerhouses, hardware development companies, Avanta Infotech delivers innovative, cutting-edge technology and value-added services to empower a future-ready Sri Lanka.

The post Avanta Infotech launches a pioneering omnichannel communication platform to digitalise the customer journey in Sri Lanka appeared first on Boost PR.

With rapid changes – such as globalisation and technological proliferation – and unprecedented shocks such as the COVID-19 pandemic, economic instability, and unemployment taking place across the globe, the need for innovative PR and stronger reputation management for organisations and brands has never been greater. PR Wire – a local PR startup founded in 2010 and completing a decade of operations in Sri Lanka this year as a mid-size strategic consultancy amid such uncertainty – has succeeded against all odds due to its strident and innovation-driven approach.

The company has grown steadily over the past decade – netting several corporate clients, forging partnerships with global PR giants, and even going on to bring home the PR World Awards. In this exclusive interview, Founder and Group Chairman of PR Wire Group, Ashan Kumar reveals the mantras that inspired Wire Group’s futuristic outlook.

It all started in 2008, when Ashan sat in his room one night and envisioned the idea to set up a Sri Lankan Public Relations startup. Little did he know then, that his local venture would grow to become a regional Public Relations Consultancy, eventually becoming part of the global PR industry. The ideas which transpired a young PR professional has progressed to a Group which entails a growing and not limited to, seven strategic consultancy units, ranging from a cross section of Strategic Public Relations, Reputation and Crisis Management, Business and Market Intelligence, Impact Relations and Sustainability Relations specializations.

Ashan’s first startup PR Wire was founded on the ‘triple bottom line model’ to connect and give back to the community – a concept that is now embraced by his entire Group of companies. The strategic consultancy firm has grown to become a training ground for the next generation of Knowledge Consultants which believes in empowering and grooming the next era of talent in Sri Lanka.

Ashan believes that his efforts will transcend the boundaries of the Sri Lankan PR industry. He also believes that recognising and highlighting the local sector in the context of global PR industry can elevate Sri Lanka to new heights – exposing it to an ever-growing global clientele while supporting and linking local firms with international markets.

An old boy of Wesley College Colombo, Ashan’s entrepreneurship story is one of grit and perseverance.

The beginning

Ashan elaborates: “My aim has always been to bridge the local PR industry with global best practices. This requires empowering and building local talent and capacity, especially because of the increasing gap that the local communications industry possesses. Moreover, most top professionals in the field have now taken on leadership roles in other organisations, thereby creating a vacuum in the industry for reputed, experienced set of skilled specialties.”

“We have set on ourselves a mission to continue to inspire the next generation of knowledge consultants in the industry. Staying true to our commitment to diversity and inclusivity, I strongly advocate the empowerment of all individuals through imparting the right skill-sets and training which will help them flourish in the industry,” he added.

PR Wire’s steady growth over the past decade is attributed to Ashan’s strong commitment to building his startup – which oftentimes has stretched into ‘25-hour days’. Today, the Wire Communications Consultancy Group supports the largest client base in Sri Lanka in Strategic Communications and Reputation Management.

The Group directly engages market enterprises of all scales – micro, small, medium and large – both local and global. The Group focuses on a diverse range of Strategic Public Relations services through continuous research, development and innovation. “We often support many local causes and companies who are unable to set aside a budget for their marketing or outreach requirements. We have always risen to support these entities with our expertise. It is normal for businesses to think that money is the only currency, but this is not what we believe in and for us it has always being the evolving network, partnerships and actions which bring in greater impact that has brought us to where we are”, Ashan stated.

He further added, “If something new doesn’t take place in our consultancy services even for a week, I feel bored! My energetic team keeps me going with their passion, dedication and constant intelligent research. I’m always keen to see what these enthusiastic and agile talents bring to our table”.

“It has been my vision to elevate the local PR practice with global PR norms to showcase to the world that Sri Lanka’s PR industry is on par with that of any developed country. I didn’t inherit a legacy, property or any funds to help me go after my dream. All I saw was an opportunity through research which made me realise that the local clientele was passionately pursuing Public Relations”.

He added: “The thought of leaving the corporate world to become an entrepreneur always had its share of worries. Back then, it was extremely hard to find an ecosystem of support. I was unsure and hesitant about when I would have to make that move, and so was everyone I consulted for advice in this regard. I finally decided to take the plunge. Believe me, it wasn’t easy. I struggled at every step of the way. The only thing that kept me going was the belief that I could make a difference in how the PR practice was then perceived as and for”.

“I noticed that the world was evolving to demand stronger communications that were impact and action-led. This made me realise that the industry I was passionate about, had a larger purpose to fulfill – with regards to the corporate world, political sphere and governance, social and cultural issues, environmental sustainability, and the community at large. ‘Communications’ was turning out to be more strategic and was reaching out to the DNA of everything that was out there – it is now the common constant”.

“After I was able to convince, assure and get on board my first three clients, PR Wire’s momentum continued to build and we never looked back ever since. I would like to acknowledge and appreciate the trailblazing entrepreneur Rajitha Dahayanake who boldly believed in our offerings at the very beginning and enlisted us for his services. Another significant role in our early stage was that of Ajith Abeysekera, Chairman of Aspirations Education, whose constant advice, guidance and constructive discussions made me think of my moral duty to our motherland. These individuals inspired me. I cannot forget my industry gurus Jayantha Sittampalam who introduced me to the World of Public Relations and Nimal Gunawardene who helped me realize the importance of learning every day and Rezani Aziz and Pia Hatch who molded me and helped me realize my full potential. And the rest was history!”

Global recognition for a local communications consultancy

PR Wire – which celebrates its 10^th anniversary in 2020 – currently serves a multitude of Sri Lankan corporate clients and global level projects, leading in purpose driven conversations and impact. The company has been amassing global recognition by winning several global PR awards while competing with some of the most renowned global giants in the Public Relations space.

PR Wire has won the most coveted PR World Awards thrice so far – winning the Gold award in 2017 and 2019, and the Silver award in 2020. It was also awarded the runner-up position for ‘Best Agencies to Work for in Asia-Pacific’ under the Mid-Size category in August 2020 from New York-based PRovoke Media (previously known as The Holmes Report). This is a true testament to how we enable our team; our Company has been a natural in fostering the team towards self-development and empowerment, inspiring leadership and self-responsibility.

The strategic public relations firm continued with its winning streak this year by getting globally recognised for its global business outlook as well as the culture and values bestowed during these challenging times. To that effect, PR Wire found itself amongst the very best when it won the Bronze award – under the category ‘Company Response of the Year – Creative Ways Companies are Giving Back During COVID-19’ – for its COVID-19 initiatives, at the 2020 Golden Bridge Innovation Awards – which saw entries from several top corporates in the world. Additionally, the company also won the Bronze award at the Pillar World Awards for team Diversity and Inclusion.

Ashan was also awarded the Professional Hero of the Year – Silver award at the CEO World Awards 2020. CEO World Awards celebrate the achievements of leaders, executives, and their management teams behind the year’s most outstanding initiatives and achievements. This year’s special focus was on COVID disruption and Ashan’s leadership and excellent decision making have enabled PR Wire to stay afloat and weather the storm.

These awards were acquired competing with global corporate giants and further elevated PR Wire into the sphere of global recognition.

Inspired to Innovate

The Wire team is encouraged and trained to innovate and execute various strategic avenues with all clients – whether it’s a start-up or a larger company. Team members who show record performance levels are more than merely rewarded, especially owing to the founder’s compassion and camaraderie with his fellow team members. He has always considered his team as family and has never let the employer-employee dynamic be felt. In turn, the team has always pulled through with their loyalty, commitment and dedication – both on and off site. This is evident in the performance evaluations and finesse of service that the entire team is reputed for.

The Wire Group’s authentic leadership style has played a pivotal role in the company’s smooth sailing thus far and has driven the organisation to be nothing short of the best, focusing purely on Public Relations as a practice.

“I believe in empowering and inspiring my team. Motivation is important, but inspiring and empowering ‘others’ is how you bring the best out of the best. I truly believe that inspiration comes from within, and this is what we focus on. An organisation cannot move far merely based on the inspiration that’s sparked within an individual. The collective inspiration and efforts of the entire team as a whole is what creates real value and confidence in our service offerings,” noted Ashan.

He insists that integrity and strong values are of utmost importance especially when PR Wire welcomes a new member to the team. He adds: “An individual’s attitude and view towards purpose-driven conversations and responsibility always takes priority and we will empower anyone who is willing to learn, unlearn and relearn.”

More Strategic Consultancy

The idea of a ‘stakeholder’ in PR is also changing rapidly. Anyone affected by a company’s product or service is a stakeholder, and a successful PR activity should reach every stakeholder, focusing on communications at this level and no less.  

“One cannot be reactive to one’s competitor or their methodologies. You need to find your own purpose as a brand and a corporate. The publics – which include your customers and target audience – are yearning for better connection with a brand or a company, they are watching you, what you stand for, and what you believe in. This connects directly to a person and creates an aspirational impact,” says Ashan, while also adding that, “A company, brand or person will need to be brand purpose ambassadors to thrive and clearly differentiate themselves in the minds of their consumers.”

Public Relations as we knew has evolved to what we now call Strategic Public Relations (SPR). SPR now sits at the intersection of an organisation’s strategic direction and the strategic communications employed to arrive at the set goals, targets and objectives. Over the past decade, it has outgrown traditional media relations to be more methodical and data-driven.

The SPR cycle should ultimately define what a brand, company and person stands for – its core purpose driven by trust. In an age of informed consumerism, the only way to create an impact is to drive meaningful conversations. Creating that Brand Trust is imperative and PR Wire strongly advocates and implements a strategic process.

Impact is key for audiences in a Volatile, Uncertain, Complex and Ambiguous (VUCA) business environment. For one to understand how the audience has received the message and how it has impacted them, Strategic Public Relations has to be integrated to your efforts. In today’s PR however, impact does not stop here. Marketers, CEOs and Management are now responsible to look beyond profit and finding their true essence in a triple bottom line philosophy.

An Optimistic Future

Discussing the future of Public Relations and PR Wire’s ambitions, Ashan optimistically reveals: “It is time for PR Wire to start its offshore expansion – the Asia Pacific (APAC) regions are now on our radar. I truly believe that this will take PR Wire to new levels. We will continue to innovate with a global PR mindset with local roots” he explained. “We will continue to further uplift our country with our strengths. I believe that several opportunities will open up for many purpose-led individuals as we drive our strengths towards strategic geographical expansions”.

“Our team will be constantly elevated with continuous skills development training and related initiatives. We plan on investing heavily in areas such as research and development, service and new product innovation and consultation.

He concluded this interesting conversation with, “Success, to me, is directly connected to my heart – the happiness felt within and the happiness shared with those who place their trust in us. That is what we believe in!”

The post Transcending the Sri Lankan Public Relations Industry appeared first on Boost PR.

ලංකාවේ ප්‍රමුඛතම ඩිජිටල් සෞඛ්‍ය සේවා සම්පාදකයා වන MyDoctor සේවාව විසින් විශේෂඥ වෛද්‍යවරුන්ට සිය රෝහල්වල සිට රෝගීන්ගේ රෝග විනිශ්චයන් සහ ප්‍රතිකාර දුරස්ථව සිදු  කළ හැකි වන පරිදි මේ හරහා  පහසුකම් සැලසෙනු ඇත.  Samsung Tab පරිගණක සහ ඩයලොග් 4G සම්බන්ධතාවයෙන් බලගැන්වෙන MyDoctor මගින් සැපයෙන ඩිජිටල් සෞඛ්‍ය සේවා හරහා වෛද්‍යවරුන්ට අදාළ රෝගීන් සමඟ හඬ / වීඩියෝ ඇමතුම්වල නියැලීමට, ඖෂධහල් සඳහා බෙහෙත් වට්ටෝරු නිකුත් කිරීමට සහ MyDoctor App හරහා රසායනාගාර පරීක්ෂණ නියම කිරීමට පහසුකම් සැලසෙන අතර, සෞඛ්‍ය සේවා කාර්යමණ්ඩල සාමාජිකයින් සහ රෝගීන් වෙනත් ආසාදන සඳහා අනවශ්‍ය පරිදි නිරාවරණයවීමට ඇති අවස්ථා විශාල වශයෙන් අවම කරයි. මෙවැනි පහසුකම් හරහා වෛද්‍ය උපදේශන ක්‍රියාවලිය කාර්යක්ෂම වන අතර, මෙයින් රෝගීන්ට සිදුවන පීඩනයද අවම වේ. රෝහල් 16 ක ක්‍රියාත්මක කෙරෙන මෙම සේවාවේ මූලික අදියරේ සාර්ථකත්වය අනුව සෞඛ්‍ය අමාත්‍යාංශයේ බෝ නොවන රෝග දෙපාර්තමේන්තුව විසින් සෙසු රෝහල්වලද මෙම සේවාව ක්‍රියාත්මක කිරීමට අපේක්ෂා කරයි.

අමාත්‍යාංශ පරිශ්‍රයේ පැවති මෙම අවස්ථාවට එක්වෙමින් සෞඛ්‍ය හා දේශීය වෛද්‍ය සේවා අමාත්‍ය ගරු පවිත්‍රා වන්නිආරච්චි මැතිණිය මෙසේ අදහස් ප්‍රකාශ කළාය. “අති විශිෂ්ට සම්බන්ධතා පහසුකම්, උපාංග සහ Tele Medicine සේවා හරහා රටේ ප්‍රධාන ජාතික සහ ශික්ෂණ රෝහල් 16 ක බෝ නොවන රෝග සායන ඩිජිටල්කරණයට ලක්කිරීමේ ජාතික කර්තව්‍යයට උරදීම වෙනුවෙන් එක්වූ ඩයලොග්, Samsung සහ MyDoctor ආයතනවලට අපගේ ගෞරවනීය ස්තුතිය මේ අවස්ථාවේ පුදකර සිටිනවා. එමෙන්ම COVID -19 තත්වය හමුවේ රටට අත්‍යවශ්‍යම අවස්ථාවක මෙම පහසුකම් සැලසීමට ඉදිරිපත්වීම පිළිබඳවත් මේ ආයතන ත්‍රිත්වයටම නැවත වතාවක් විශේෂයෙන් ස්තුතිය පිරිනමනවා.”

ඩයලොග් ආසිආටා පීඑල්සී හි සමූහ ප්‍රධාන විධායක සුපුන් වීරසිංහ මේ පිළිබඳව අදහස් දක්වමින්, “ COVID -19 ට එරෙහි ජාතික සටනට සහායවීම වෙනුවෙන් අප ගන්නා උත්සාහයේදී මෙම Tele Medicine සේවා සලසන Samsung Global සහ MyDoctor ආයතනවලට අපගේ කෘතඥතාවය පළ කරන අතර, මහජනතාවට සේවය සැලසීම සඳහා තාක්ෂණය උපයෝගී කරගැනීමේ ඉදිරි පියවර තැබීම සම්බන්ධයෙන් සෞඛ්‍ය අමාත්‍යාංශයට අපගේ ස්තුතිය පුදකර සිටීමත් මෙය අවස්ථාවක් කරගනු ලබනවා. දිවයින පුරා පිහිටි ප්‍රධාන රෝහල් ඩිජිටල්කරණයට ලක්කරමින් ශ්‍රී ලාංකිකයින්ට සමාන අවස්ථා සහ ඩිජිටල් සෞඛ්‍ය ක්‍රියාකාරකම්වල තිරසර සංවර්ධනයට පහසුකම් සලසමින් රටේ ඊ සෞඛ්‍ය පද්ධතිය (eHealth system) තවදුරටත් ශක්තිමත් කිරීම මෙවැනි දීර්ඝකාලීන පහසුකම්  සැලසීමෙහි අරමුණයි.”

Samsung ශ්‍රී ලංකා සමාගමේ කළමනාකාර අධ්‍යක්ෂ කෙවින් සුංසු යූ මෙසේ අදහස් දැක්වීය. “COVID -19 පවතින මෙම කාලසීමාව තුළ බෝ නොවන රෝගවලින් පීඩා විඳින රෝගීන්ට ප්‍රතිකාර කිරීම වෙනුවෙන් දිවයිනේ ප්‍රධාන රෝහල් 16 ක් සඳහා නවතම Samsung Tab පරිගණක පරිත්‍යාග කිරීමේ අර්ථවත් සහ කාලීන ව්‍යාපෘතියට ඩයලොග් සහ MyDoctor සමඟ දායකවීමට ලැබීම මහත් ආඩම්බරයක් වශයෙන් සලකනු ලබනවා. Samsung Tab පරිගණක තුළ MyDoctor app එක ස්ථාපනය කෙරෙන අතර, මේ හරහා රෝහල්වලට අවශ්‍ය Tele Medicine සේවා සැලසීම සඳහා සම්බන්ධතා පහසුකම් සපයනු ලබන්නේ ඩයලොග් සමාගමයි. නවීකරණය වූ සෞඛ්‍ය සේවාවක් තුළ සුවිශේෂී කාර්යභාරයක් ඉටුකිරීමේ වගකීම විශ්වාසදායී තාක්ෂණයක් වෙත පැවරී තිබෙන අතර, සෞඛ්‍ය සේවා වෘත්තිකයන් සහ රෝගීන් සවිබලගැන්වීම වෙනුවෙන් මෙම දුරස්ථ රෝගී සත්කාර සේවාව සමඟ අපටත් සම්බන්ධවීමට අවස්ථාව ලැබීම පිළිබඳව අතිශයින් සතුටු වෙනවා. වර්තමානයේ අප ජාතිය මුහුණපාමින් සිටින අභියෝගය වෙනුවෙන් කළ හැකි ඕනෑම දෙයකට දායකවීමට Samsung සමාගම කැපවී සිටින බවත් සඳහන් කර සිටිනවා.”

මේ පිළිබඳව අදහස් දැක්වූ MyDoctor සේවාවේ ප්‍රධාන විධායක නිලධාරි සමීර විජේරත්න “ඩයලොග්, Samsung සහ සෞඛ්‍ය අමාත්‍යාංශය සමඟ එක්ව මෙවැනි ජාතික කර්තව්‍යයකට දායකවීමට ලැබීම මහත් ආශිර්වාදයක් කොට සලකනු ලබනවා. MyDoctor app එක හරහා තම සාමාන්‍ය සායනවලට නිවසේ සිටම ඉතා පහසුවෙන් සහභාගිවීමේ අවස්ථාව රෝගීන්ට හිමිවී තිබෙනවා. එපමණක් නොවේ, තම අනාගත ප්‍රයෝජනය සඳහා app එක මත ඔවුන්ගේ සියලුම සෞඛ්‍ය වාර්තා සහ බෙහෙත් වට්ටෝරු upload කරමින් ඒවා පවත්වාගෙන යාමටත් ඔවුන්ට අවස්ථාව සැලසෙනවා. තවද උපදේශන ආරම්භ කිරීමට පෙර  MyDoctor app එක භාවිත කරමින් දුරස්ථ ක්‍රමයට රෝගීන්ගේ සෞඛ්‍ය පැතිකඩ නිරීක්ෂණය කිරීමේ අවස්ථාව වෛද්‍යවරුන්ට හිමිවනවා. ශ්‍රී ලංකාවේ සෞඛ්‍ය පද්ධතිය ඩිජිටල්කරණය කිරීමේ දැවැන්ත පියවරට අවතීර්ණවීම පිළිබඳව සෞඛ්‍ය අමාත්‍යාංශයට අපගේ ප්‍රශංසාව පළ කරනවා.”

COVID – 19 ට එරෙහිව මෙරට සෞඛ්‍ය සේවා අංශය ඉටුකරන මෙහෙයට තවදුරටත් සහාය දක්වමින් ශ්‍රී ලංකාවේ ප්‍රමුඛතම සන්නිවේදන සම්පාදකයා වන ඩයලොග් ආසිආටා පීඑල්සී සමාගම, රජයේ ඊ සෞඛ්‍ය පද්ධතිය (e-Health) සවිමත් කරමින් MyDoctor app හරහා නොමිලේ Tele Medicine සේවා සැලසීම සඳහා Samsung Global සහ MyDoctor සමඟ එක්ව සෞඛ්‍ය හා දේශීය වෛද්‍ය අමාත්‍යාංශයට (MOH) වසර 3 ක් සඳහා අඛණ්ඩව Samsung Tab පරිගණක, සම්බන්ධතා පහසුකම් සහ Tele Medicine සේවා සැලසීමට ඉදිරිපත් වී තිබේ. මෙම සහයෝගීත්වය හරහා රජයට කිසිඳු පිරිවැයක් දැරීමට සිදු නොවන අතර COVID-19 හමුවේ බෝ නොවන රෝග සහිත රෝගීන් බහුතරයකට තමා නිතර හමුවන වෛද්‍යවරයාගෙන් නිරතුරුවම උපදේශන ලබාගෙන පරීක්ෂා කිරීමකට ලක්වීම අවශ්‍ය වන බැවින් වෛද්‍යවරුන්ට දුරස්ථව සිය රෝගීන්ට ප්‍රතිකාර කිරීමට අවශ්‍ය Tele Medicine සේවා සැලසීමට හා සම්බන්ධතා පහසුකම් ලබාදීම සඳහා රටේ ප්‍රධාන ජාතික සහ ශික්ෂණ රෝහල් 16 ක බෝ නොවන රෝග සායන  ඩිජිටල්කරණයට ලක්කිරීම මෙහි අරමුණ වේ.

ලංකාවේ ප්‍රමුඛතම ඩිජිටල් සෞඛ්‍ය සේවා සම්පාදකයා වන MyDoctor සේවාව විසින් විශේෂඥ වෛද්‍යවරුන්ට සිය රෝහල්වල සිට රෝගීන්ගේ රෝග විනිශ්චයන් සහ ප්‍රතිකාර දුරස්ථව සිදු  කළ හැකි වන පරිදි මේ හරහා  පහසුකම් සැලසෙනු ඇත.  Samsung Tab පරිගණක සහ ඩයලොග් 4G සම්බන්ධතාවයෙන් බලගැන්වෙන MyDoctor මගින් සැපයෙන ඩිජිටල් සෞඛ්‍ය සේවා හරහා වෛද්‍යවරුන්ට අදාළ රෝගීන් සමඟ හඬ / වීඩියෝ ඇමතුම්වල නියැලීමට, ඖෂධහල් සඳහා බෙහෙත් වට්ටෝරු නිකුත් කිරීමට සහ MyDoctor App හරහා රසායනාගාර පරීක්ෂණ නියම කිරීමට පහසුකම් සැලසෙන අතර, සෞඛ්‍ය සේවා කාර්යමණ්ඩල සාමාජිකයින් සහ රෝගීන් වෙනත් ආසාදන සඳහා අනවශ්‍ය පරිදි නිරාවරණයවීමට ඇති අවස්ථා විශාල වශයෙන් අවම කරයි. මෙවැනි පහසුකම් හරහා වෛද්‍ය උපදේශන ක්‍රියාවලිය කාර්යක්ෂම වන අතර, මෙයින් රෝගීන්ට සිදුවන පීඩනයද අවම වේ. රෝහල් 16 ක ක්‍රියාත්මක කෙරෙන මෙම සේවාවේ මූලික අදියරේ සාර්ථකත්වය අනුව සෞඛ්‍ය අමාත්‍යාංශයේ බෝ නොවන රෝග දෙපාර්තමේන්තුව විසින් සෙසු රෝහල්වලද මෙම සේවාව ක්‍රියාත්මක කිරීමට අපේක්ෂා කරයි.

අමාත්‍යාංශ පරිශ්‍රයේ පැවති මෙම අවස්ථාවට එක්වෙමින් සෞඛ්‍ය හා දේශීය වෛද්‍ය සේවා අමාත්‍ය ගරු පවිත්‍රා වන්නිආරච්චි මැතිණිය මෙසේ අදහස් ප්‍රකාශ කළාය. “අති විශිෂ්ට සම්බන්ධතා පහසුකම්, උපාංග සහ Tele Medicine සේවා හරහා රටේ ප්‍රධාන ජාතික සහ ශික්ෂණ රෝහල් 16 ක බෝ නොවන රෝග සායන ඩිජිටල්කරණයට ලක්කිරීමේ ජාතික කර්තව්‍යයට උරදීම වෙනුවෙන් එක්වූ ඩයලොග්, Samsung සහ MyDoctor ආයතනවලට අපගේ ගෞරවනීය ස්තුතිය මේ අවස්ථාවේ පුදකර සිටිනවා. එමෙන්ම COVID -19 තත්වය හමුවේ රටට අත්‍යවශ්‍යම අවස්ථාවක මෙම පහසුකම් සැලසීමට ඉදිරිපත්වීම පිළිබඳවත් මේ ආයතන ත්‍රිත්වයටම නැවත වතාවක් විශේෂයෙන් ස්තුතිය පිරිනමනවා.”

ඩයලොග් ආසිආටා පීඑල්සී හි සමූහ ප්‍රධාන විධායක සුපුන් වීරසිංහ මේ පිළිබඳව අදහස් දක්වමින්, “ COVID -19 ට එරෙහි ජාතික සටනට සහායවීම වෙනුවෙන් අප ගන්නා උත්සාහයේදී මෙම Tele Medicine සේවා සලසන Samsung Global සහ MyDoctor ආයතනවලට අපගේ කෘතඥතාවය පළ කරන අතර, මහජනතාවට සේවය සැලසීම සඳහා තාක්ෂණය උපයෝගී කරගැනීමේ ඉදිරි පියවර තැබීම සම්බන්ධයෙන් සෞඛ්‍ය අමාත්‍යාංශයට අපගේ ස්තුතිය පුදකර සිටීමත් මෙය අවස්ථාවක් කරගනු ලබනවා. දිවයින පුරා පිහිටි ප්‍රධාන රෝහල් ඩිජිටල්කරණයට ලක්කරමින් ශ්‍රී ලාංකිකයින්ට සමාන අවස්ථා සහ ඩිජිටල් සෞඛ්‍ය ක්‍රියාකාරකම්වල තිරසර සංවර්ධනයට පහසුකම් සලසමින් රටේ ඊ සෞඛ්‍ය පද්ධතිය (eHealth system) තවදුරටත් ශක්තිමත් කිරීම මෙවැනි දීර්ඝකාලීන පහසුකම්  සැලසීමෙහි අරමුණයි.”

Samsung ශ්‍රී ලංකා සමාගමේ කළමනාකාර අධ්‍යක්ෂ කෙවින් සුංසු යූ මෙසේ අදහස් දැක්වීය. “COVID -19 පවතින මෙම කාලසීමාව තුළ බෝ නොවන රෝගවලින් පීඩා විඳින රෝගීන්ට ප්‍රතිකාර කිරීම වෙනුවෙන් දිවයිනේ ප්‍රධාන රෝහල් 16 ක් සඳහා නවතම Samsung Tab පරිගණක පරිත්‍යාග කිරීමේ අර්ථවත් සහ කාලීන ව්‍යාපෘතියට ඩයලොග් සහ MyDoctor සමඟ දායකවීමට ලැබීම මහත් ආඩම්බරයක් වශයෙන් සලකනු ලබනවා. Samsung Tab පරිගණක තුළ MyDoctor app එක ස්ථාපනය කෙරෙන අතර, මේ හරහා රෝහල්වලට අවශ්‍ය Tele Medicine සේවා සැලසීම සඳහා සම්බන්ධතා පහසුකම් සපයනු ලබන්නේ ඩයලොග් සමාගමයි. නවීකරණය වූ සෞඛ්‍ය සේවාවක් තුළ සුවිශේෂී කාර්යභාරයක් ඉටුකිරීමේ වගකීම විශ්වාසදායී තාක්ෂණයක් වෙත පැවරී තිබෙන අතර, සෞඛ්‍ය සේවා වෘත්තිකයන් සහ රෝගීන් සවිබලගැන්වීම වෙනුවෙන් මෙම දුරස්ථ රෝගී සත්කාර සේවාව සමඟ අපටත් සම්බන්ධවීමට අවස්ථාව ලැබීම පිළිබඳව අතිශයින් සතුටු වෙනවා. වර්තමානයේ අප ජාතිය මුහුණපාමින් සිටින අභියෝගය වෙනුවෙන් කළ හැකි ඕනෑම දෙයකට දායකවීමට Samsung සමාගම කැපවී සිටින බවත් සඳහන් කර සිටිනවා.”

මේ පිළිබඳව අදහස් දැක්වූ MyDoctor සේවාවේ ප්‍රධාන විධායක නිලධාරි සමීර විජේරත්න “ඩයලොග්, Samsung සහ සෞඛ්‍ය අමාත්‍යාංශය සමඟ එක්ව මෙවැනි ජාතික කර්තව්‍යයකට දායකවීමට ලැබීම මහත් ආශිර්වාදයක් කොට සලකනු ලබනවා. MyDoctor app එක හරහා තම සාමාන්‍ය සායනවලට නිවසේ සිටම ඉතා පහසුවෙන් සහභාගිවීමේ අවස්ථාව රෝගීන්ට හිමිවී තිබෙනවා. එපමණක් නොවේ, තම අනාගත ප්‍රයෝජනය සඳහා app එක මත ඔවුන්ගේ සියලුම සෞඛ්‍ය වාර්තා සහ බෙහෙත් වට්ටෝරු upload කරමින් ඒවා පවත්වාගෙන යාමටත් ඔවුන්ට අවස්ථාව සැලසෙනවා. තවද උපදේශන ආරම්භ කිරීමට පෙර  MyDoctor app එක භාවිත කරමින් දුරස්ථ ක්‍රමයට රෝගීන්ගේ සෞඛ්‍ය පැතිකඩ නිරීක්ෂණය කිරීමේ අවස්ථාව වෛද්‍යවරුන්ට හිමිවනවා. ශ්‍රී ලංකාවේ සෞඛ්‍ය පද්ධතිය ඩිජිටල්කරණය කිරීමේ දැවැන්ත පියවරට අවතීර්ණවීම පිළිබඳව සෞඛ්‍ය අමාත්‍යාංශයට අපගේ ප්‍රශංසාව පළ කරනවා.”

 (ඉහළ ඡායාරූපය) Tele Medicine විසඳුම් උපයෝගී කරගනිමින් දුරස්ථ ක්‍රමයට වෛද්‍යවරයෙකු රෝගියෙකුට ප්‍රතිකාර ලබාදෙන ආකාරය

(පහළ ඡායාරූපය) වමේ සිට දකුණට: සෞඛ්‍ය හා දේශීය වෛද්‍ය සේවා අමාත්‍ය ගරු පවිත්‍රා වන්නිආරච්චි, Samsung ශ්‍රී ලංකා සමාගමේ කළමනාකාර අධ්‍යක්ෂ කෙවින් සුංසු යූ, ඩයලොග් ආසිආටා පීඑල්සී හි සමූහ ප්‍රධාන විධායක සුපුන් වීරසිංහ, Samsung ශ්‍රී ලංකා සමාගමේ ජ්‍යෙෂ්ඨ අධ්‍යක්ෂ සහ පාරිභෝගික සේවා ප්‍රධානී හොග්යූන් පාක් සහ MyDoctor සේවාවේ ප්‍රධාන විධායක නිලධාරී සමීර විජේරත්න.

The post දිවයිනේ ප්‍රධාන රෝහල් 16 කට Tele Medicine සේවා සැලසීම සඳහා Samsung, ඩයලොග් සහ MyDoctor සෞඛ්‍ය අමාත්‍යාංශය සමඟ අත්වැල් බැඳගනීයි appeared first on Boost PR.

இலங்கையின் முன்னோடி டிஜிட்டல் சுகாதார தீர்வு வழங்குனரான MyDoctor> மருத்துவமனைகளில் இருந்து தொலைதுர்ரத்தில் வசிக்கும் நோயாளிகளுக்கான நோய்களை கண்டறிந்து அவர்களுக்கான சிகிச்சையினை வழங்க  ஆலோசகர்களுக்கு உதவும் வகையில் தனது டிஜிட்டல் சுகாதார தளத்தை பயன்பாட்டிற்காக வழங்குகின்றது. இந்த Samsung சாதனங்கள் டயலொக் 4G இணைப்பால் இயக்கப்படும் MyDoctor  இல் இருந்து டிஜிட்டல் ஹெல்த் தீர்வுகளுடன் வைத்தியர்கள் அந்தந்த நோயாளிகளுடன் ஆடியோ / வீடியோ அழைப்புகளில் ஈடுபடவும், மருந்தக மருந்துகளை வழங்கவும் (pharmacy prescriptions) மற்றும் MyDoctor App மூலம் ஆய்வக முடிவுகளை வழங்குவதுடன், சுகாதாரப் பணியாளர்களுக்கும் மற்றும் ஏனைய நோயாளிகளுக்கும் நோய் தொற்று ஏற்படுவதையும் கணிசமானளவு குறைக்கின்றது. இத்தகைய ஆலோசனை செயல்முறைகள் மிகவும் திறமையாகவும், நோயாளிகள் மீதான சுமையை குறைக்கவும் வாய்ப்பளிக்கின்றது. 16 மருத்துவமனைகளில் இந்த செயற்றிட்டமானது வெற்றிகரமாக நிறைவடைந்தவுடன் MOH இன் NCD துறை, மற்ற மருத்துவமனைகளுக்கு சேவையை விரிவுபடுத்த திட்டமிட்டுள்ளது.

சுகாதார மற்றும் சுதேச மருத்துவ சேவைகள் அமைச்சகத்தில் இடம் பெற்ற நிகழ்வின் போது சுகாதார மற்றும் சுதேச மருத்துவ சேவைகள் அமைச்சர் கௌரவ பவித்ரா வன்னிஆராச்சி கருத்து தெரிவிக்கையில், “நாடளாவிய ரீதியில் உள்ள 16 முக்கிய பொது மற்றும் போதனா வைத்தியசாலைகளில் சிறந்த இணைப்பு, சாதனங்கள், டெலிமெடிசின் தீர்வுகளை வழங்கி போதனா வைத்தியசாலைகள் மற்றும்  தொற்றுநோயற்ற (NCD) கிளினிக்குகளை டிஜிட்டல் மயமாக்குவதற்கான இந்த தேசிய முயற்சியில் எங்களுக்கு ஆதரவளித்த டயலொக், Samsung மற்றும் MyDoctor ஆகிய நிறுவனங்களுக்கு நாங்கள் என்றும் கடமைப்பட்டுள்ளோம். இந்த கோவிட் -19 தொற்று நோயின் நெருக்கடிக்கு மத்தியிலும் முக்கிய  சந்தர்ப்பத்திலும் தீர்வுகளை எங்களுக்கு வழங்கியதற்காக டயலொக், Samsung மற்றும் MyDoctor ஆகிய நிறுவனங்களுக்கு நாங்கள் குறிப்பாக நன்றி கூறுகிறோம்” என தெரிவித்தார்.

டயலொக் ஆசிஆட்டா பிஎல்சி நிறுவனத்தின் குழும தலைமை நிறைவேற்று அதிகாரி சுபுன் வீரசிங்ஹ கருத்து தெரிவிக்கையில், “கோவிட் – 19 க்கு எதிரான தேசிய போராட்டத்திற்கு உதவுவதற்கான எங்கள் முயற்சிகளில், இந்த டெலிமெடிசின் தீர்வை செயல்படுத்திய Samsung Global மற்றும் MyDoctor க்கு நாங்கள் கடமைப்பட்டுள்ளதுடன் பொதுமக்களுக்கு சேவை செய்வதற்கு தொழில்நுட்பத்தை ஏற்றுக்கொள்வதில் முற்போக்கான அணுகுமுறையினை கொண்ட சுகாதார அமைச்சகத்திற்கு நன்றிகளையும் தெரிவித்துக்கொள்கின்றோம். நாடு முழுவதும் உள்ள முக்கிய மருத்துவமனைகளை டிஜிட்டல் மயமாக்குவதன் மூலம் நாட்டின் eHealth முறையை மேலும் செயல்படுத்துவதும், இதன் மூலம் நாடு முழுவதும் உள்ள இலங்கையர்களுக்கான டிஜிட்டல் சுகாதார தலையீடுகளின் சமமான அணுகல் மற்றும் நிலையான வளர்ச்சியை எளிதாக்குவதுமே இந்த நீண்டகால தீர்வுகளுக்கான எங்கள் நோக்கமாகும்” என கூறினார்.

Samsung நிறுவனத்தின் இலங்கையின் நிர்வாக இயக்குனர் Kevin SungSu YOU கருத்து தெரிவிக்கையில், இந்த கோவிட் – 19 காலகட்டத்தில் NCD நோயாளிகளுக்கு சிகிச்சையளிக்கும் முயற்சியில் நாடு முழுவதும் உள்ள 16 முக்கிய மருத்துவமனைகளுக்கு உதவுவதற்காக மிக சமீபத்திய Samsung tablets களை நன்கொடையாக வழங்குவதற்காக இந்த சரியான நேரத்தில் டயலொக் மற்றும் MyDoctor உடன் கூட்டிணைந்ததில் நாங்கள் பெருமிதம் கொள்கிறோம். மருத்துவமனைகளின் டெலிமெடிசின் நோக்கங்களுக்காக டயலொக் வழங்கிய இணைப்பால் இயக்கப்படும் Samsung Tab களில் MyDoctor App  நிறுவப்படும்.  மேம்பட்ட சுகாதாரத்துறையின் சிறப்பான செயற்பாட்டிற்கு நம்பகமான தொழில்நுட்பம் முக்கிய பங்கினை வகிக்கின்றது. மேலும் சுகாதார வல்லுனர்களையும் நோயாளிகளையும் மேம்படுத்துவதற்கான இந்த தொலைநிலை நோயாளி சிகிச்சை முயற்சியுடன் நாங்கள் இணைந்திருப்பதில் பெருமிதம் கொள்கிறோம். தற்போது நாடு எதிர்கொள்ளும் சவாலுக்கு எல்லா வகையிலும் பங்களிப்பினை வழங்குவதில் Samsung உறுதியாக உள்ளது” என தெரிவித்தார்.

MyDoctor,  தலைமை நிர்வாக அதிகாரி திரு சமீர விஜேரத்ன கூறுகையில், இந்த தேசிய முயற்சிக்கு டயலொக், Samsung மற்றும் சுகாதார அமைச்சுடன்  கூட்டிணைந்ததையிட்ட நாங்கள் நன்றி கூறுகின்றோம். MyDoctor app இன் மூலம் நோயாளிகள் தங்கள் வீட்டில் இருந்த படியே இலகுவாக கிளினிக்குகளை அணுகுவதற்கான வாய்ப்பினை கொண்டுள்ளார்கள். மேலும், நோயாளிகள் எதிர்கால குறிப்புகளுக்காக App இல் அவர்களின் அனைத்து சுகாதார பதிவுகளையும் மருந்துகளையும் பதிவேற்றவும் பராமரிக்கவும் முடியும்.  இதனால், மருத்துவர்களின் ஆலோசனைகளைத் தொடங்குவதற்கு முன்பு நோயாளிகளின் இந்த சுகாதார சுயவிவரங்களை தொலைதூரத்தில் இருந்தே MyDoctor app வழியாக அணுக முடியும்.  இலங்கையில் சுகாதார முறையை டிஜிட்டல் மயமாக்குவதில் இந்த பிரமாண்டமான நடவடிக்கையை மேற்கொண்டதில் சுகாதார அமைச்சகத்திற்கு நாங்கள் பாராட்டுக்களை தெரிவித்துக்கொள்கின்றோம்” என கூறினார்.

(மேல் உள்ள படத்தில்) டெலிமெடிசின் தீர்வுகளைப் பயன்படுத்தி தொலைதூரத்தில் உள்ள நோயாளிக்கு சிகிச்சையளிக்கும் வைத்தியர்

படத்தில் இடமிருந்து வலம் :

சுகாதார மற்றும் சுதேச மருத்துவ சேவைகள் அமைச்சர் – கௌரவ பவித்ரா வன்னிஆராச்சி, Samsung நிறுவனத்தின் இலங்கையின் நிர்வாக இயக்குனர் Kevin SungSu YOU, டயலொக் ஆசிஆட்டா பிஎல்சி நிறுவனத்தின் குழும தலைமை நிறைவேற்று அதிகாரி சுபுன் வீரசிங்ஹ, Samsung நிறுவனத்தின் இலங்கையின் சிரேஷ்ட இயக்குனர், வாடிக்கையாளர் சேவை பிரிவு தலைவர்,  Hogyun Park, MyDoctor, தலைமை நிர்வாக அதிகாரி திரு சமீர விஜேரத்ன

The post Samsung, டயலொக் மற்றும் MyDoctor, சுகாதார அமைச்சுடன் இணைந்து 16 முக்கிய மருத்துவமனைகளில் டெலிமெடிசின் சேவைகளை வழங்க முன்வந்துள்ளது appeared first on Boost PR.

MyDoctor, Sri Lanka’s pioneering digital health solution provider, will be providing their digital health platform to enable consultants to diagnose and treat their patients remotely from their hospitals. These Samsung devices along with digital health solution from MyDoctor powered by Dialog 4G connectivity will facilitate doctors to engage in audio/video calls with their respective patients, issue pharmacy prescriptions and even prescribe lab investigations through the MyDoctor App, greatly reducing the unnecessary exposure of health care workers and patients to other infections. Such interventions are likely to also make the consultation process more efficient, and reduce the burden upon patients. Upon the successful completion of the initial phase in 16 hospitals, the NCD department of the MOH plans to expand the service to other hospitals.

At the ceremony held at the Ministry of Health and Indigenous Medical Services, Hon. Pavithra Wanniarachchi – Minister of Health and Indigenous Medical Services said, “We are grateful for Dialog, Samsung and MyDoctor for coming together in supporting us in this national endeavour in enabling the digitisation of the Non-Communicable Disease (NCD) clinics in 16 key General and Teaching hospitals across the country via superior connectivity, devices, and telemedicine solutions. We are especially thankful for Dialog, Samsung and MyDoctor for rising to the occasion and provisioning these solutions at our greatest hour of need amidst this COVID-19 crisis.”

Commenting, Supun Weerasinghe, Group Chief Executive of Dialog Axiata PLC said, “In our efforts to aid the national fight against COVID-19, we are grateful to Samsung Global and MyDoctor for enabling this telemedicine solution and thankful to Ministry of Health for its progressive approach towards adopting technology to serve the public. Our aim in providing these long-term solutions is to further enable the country’s eHealth system by digitising key hospitals across the country and thereby facilitate  equitable access and sustainable development of digital health interventions for Sri Lankans across the country.”

Kevin SungSu YOU, the Managing Director of Samsung Sri Lanka said, “We are proud to have partnered with Dialog and MyDoctor in this meaningful and timely project to donate the very latest Samsung tablets to assist 16 key hospitals across the country in their initiative of treating NCD patients during this COVID-19 period. MyDoctor app will be installed on the Samsung Tabs, powered by the connectivity provided by Dialog for the telemedicine purposes of the hospitals. Trusted technology has a critical role to play in advanced healthcare and we are proud to be associated with this remote patient treatment initiative to empower health care professionals and patients. Samsung remains committed to contributing any way it can to the challenge facing the nation currently.”

Mr. Sameera Wijerathna, CEO, MyDoctor, said “We are grateful to have partnered with Dialog, Samsung and MOH for this national initiative. Now patients have the convenience of accessing their regular clinics from the comfort of their home via the MyDoctor app. Furthermore, patients will be able to upload and maintain all their health records & prescriptions in the app for future reference. Thus, doctors will be able to access these health profiles of patients remotely via MyDoctor app before commencing consultations. We would like to commend the MOH in taking this gigantic step towards digitising the health system in Sri Lanka.”

(Top photo) Exhibits a doctor using telemedicine solutions to treat a patient remotely.

(Bottom Photo) Left to right: Hon. Pavithra Wanniarachchi, Minister of Health and Indigenous Medical Services, Kevin SungSu YOU – Managing Director, Samsung Sri Lanka, Supun Weerasinghe, Group Chief Executive, Dialog Axiata PLC, Hogyun Park – Senior Director, Head of Customer Service, Samsung Sri Lanka, and Sameera Wijerathna, Chief Executive Officer (CEO), My Health Solutions (Pvt) Ltd

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